Watch out Broadway landlords, because the British are coming.
The Ambassador Theatre Group (ATG) is the world’s number one live-theater company with 47 venues in Britain, the United States, and Australia, and an internationally recognized award-winning theater producer with productions in the West End and on Broadway and touring productions in the UK, North America, Europe, Australia, and Asia. ATG is also the market leader in theater ticketing services through ATG Tickets, LOVETheatre, and Group Line. ATG presents an average of 40 productions a year, demonstrating the unique quality and range of ATG Productions in a diverse number of theaters and markets worldwide. ATG has been behind some of the most successful and innovative productions in Britain and internationally and has subsidiary offices worldwide.
In the Broadway space, ATG has muscled its way in the very tight landlord game with the acquisition of the Foxwoods Theatre in May 2013, later renaming it back to its former name: The Lyric. With 1,930 seats, the Lyric theatre is currently the second largest house on Broadway (only behind the Gershwin, home of Wicked). There are many reasons why the industry should be watching ATG’s moves on Broadway right now, the greatest of which is the news of Harry Potter and the Cursed Child selecting ATG’s Lyric Theatre for the highly anticipated 2018 arrival of the British mega-hit.
Especially with bringing in Broadway vets like Stephen Lewin (CEO, North America) and Kristin Caskey (EVP of Content & Creative, North America), ATG should not be a force to be taken lightly in the Broadway market. With pros like this steering the ship, you better believe ATG will be growing fast in North America and producing good quality work on top of it.
The newest curveball from ATG: a surprise production of City Center’s Sunday in the Park with George starring Jake Gyllenhaal and Annaleigh Ashford to re-open the historic (and recently renovated) Hudson Theatre. (By the way, you should totally snatch up your tickets to this one sooner rather than later. Click here to purchase through our preferred partner, Seat Geek.) Industry insiders are beginning to buzz about ATG’s growth and what it means for Broadway… my bet is that the ticketing space is next.